Cookies are the small pieces of data that websites send to your browser in order to make web browsing easier and quicker for you. Cookies are also how my kids have started calling biscuits lately, I guess we can thank American TV for that!.
All we know is they dont last long, kinda like website cookies. Very confusing...
Molten Wonky have always used cookies to make our site work as efficiently as possible for our customers. We also use them to get an idea of how many visits our site is getting - which, for an online business, is helping us make improvements and stuff like that.
What is a cookie?
Like we said, cookies are small pieces of data that websites store in your browser in order to remember your personal settings – eg: stuff like are you logged in, or which items you just added to your shopping basket. They're mostly used to speed up your browsing experience.
Without them, you would probably get really bored of filling in the same information repeatedly or waiting for a page to reload.
I think its called 'progress' remember 56k modems and dial up browsing!
For instance, how you found our site, how many times you've visited, what pages you looked at and how long you spent browsing.
Again, helpful for us in terms of the usability of our website and our navigation design etc.
Cookies are anonymous. They use a randomly generated number to identify themselves and contain no information that could personally identify you.
Which cookies do Molten Wonky use?
This is a list of the cookies that may be stored on your browser when visiting our website:
The Frontend Cookie
This cookie stores all the information about your current and previous visits, whether you are logged in or browsing the site as a guest, and also the contents of your shopping cart.
The Utma Cookie
This cookie is what’s called a 'persistent' cookie, as in, it never expires (technically, it does expire... in the year 2038… but for the sake of explanation, let’s pretend it doesn't).
This cookie keeps track of the number of times a visitor has been to the site, when their first visit was and when their last visit occurred. Google Analytics uses the information from this cookie to calculate things like dates and visit-to-purchase percentages. With this information, the boss makes really boring graphs with lines going up and down and points at them!.
The Utmb and Utmc Cookies
The Utmb and Utmc cookies are like automatic doors, working together to calculate how long a visit takes. Utmb takes a timestamp of the exact moment in time when a visitor enters the site, while Utmc takes one of the exact moment in time when that visitor leaves the site. Utmb expires at the end of the session. Utmc waits 30 minutes, then expires. Utmc has no way of knowing when a user closes their browser or leaves a website, so it waits 30 minutes for another pageview to happen, if it doesn’t, it expires and goes to on a cookie tea break for ever.
The Utmz Cookie
Utmz keeps track of where you came from, which search engine you used, which link you clicked on, which keywords you used and where in the world you were when you accessed our website.
It expires in 15,768,000 seconds (or 6 months). This cookie is how Google Analytics knows to whom and to what webpage / banner / keyword etc to give the credit to for an e-commerce transaction. This bite-size cookie helps us squeeze more out of our marketing efforts.
The Double Click Cookie
The DoubleClick product from google is a cookie called ‘__gads’.
This is set on our website and explaines why you keep seeing ads for the things you've been searching for!. It expires in 30 days
We hope that explains cookies on our site clearly.
For more information about cookies and how you can control the way they're used on your browser, have a look at the Wikipedia article on cookies or at the Government cookie guide.
After all that, who fancy's a cookie and a nice cup of tea?